Bay Street Est. 1861

Company Overview

Bay Street Est. 1861 is a leading elite turret provider and a full service communications company providing premium service for the financial and energy markets across Canada. Turrets are important to the financial services industry as traders can hold separate yet simultaneous conversations with investors.

Bay Street has sales and technical certifications on all products they sell and support including BT ITS Trading Systems, Nortel Voice and Data solutions, Nice Voice Loggers and other related peripheral products.

The company has offices across Canada and strong international partnerships in the USA, Europe and Asia to support the global needs of its clients.

Business Challenge

Bay Street works with the trading industry, a unique and fast-paced market with specific real time requirements. The company has grown into a successful enterprise and has developed a reputation for always being able to anticipate its clients' needs by offering strategic, bullet proof solutions. In the demanding financial services industry, a single missed call on the trading floor has the potential to cost Bay Street's customers millions of dollars, which is why they turn to Bay Street for consistent and reliable connectivity.

Bay Street needed to work with a company with the resources to support its business and people available to be on-site within minutes in the event of an outage or service issue. They were immediately impressed by Cogeco Data Services' commitment to 24/7/365 service and the 99.999% availability of its network.

Solution & Business Benefits

At the time they began talks with Cogeco Data Services, Bay Street was already accustomed to dealing with other major providers in the industry and felt they were offered standardized rather than customized solutions by the competition.

"We were impressed by the innovative approach taken by Cogeco Data Services and felt the team took the time to learn the nature of our business to come up with an innovative and customized solution", said Allan Miles vice president of Bay Street. "In the end, Cogeco Data Services offered Bay Street even more than what we were asking for by providing a secure, reliable and redundant fibre optic network at a competitive price", Miles added.

Thanks to Cogeco Data Services, Bay Street can continue to exceed customer expectations by providing local connectivity to turrets through a fibre-optic based network with always available circuits that enable customers to connect to traders around the world.

"Cogeco Data Services, you have consistently gone above and beyond to win our business and have been a joy to work with. You have relieved us of all that is bad and frustrating about dealing with other providers", said the Bay Street General Manager.